Richa Modi

Richa Modi

Collection
Image: 'MAYA'- SHOT BY SHARMEEN CHAUDHARY

MAYA

‘Maya’ is a collection that weaves together the allure of movement, motion imagery, illusionist mechanics, spectatorship, perception, and shadow- like fluid forms. The pieces in the collection aim to provide an illusion-like experience, captivating the viewers’ gaze with the fluid movements observed within the clothes when worn. Exploring a dual cause-and-effect relationship, we delve into how the clothes interact with the movements of the human body and the responses they evoke by the visual stimulation of movement within the garments. 
Furthermore, this exploration intertwines with my personal journey as an Indian designer. ‘Maya’ pays homage to the rich heritage of Indian craftsmanship by incorporating traditional hand embroidery, passed down through generations, reviving the ancient art of ‘madur’ mat-making in the pieces, and using locally sourced jute and fabrics, deeply significant to the heritage of India. By infusing the collection with these cultural elements, I persevere to celebrate the diverse and intricate beauty of Indian craftsmanship, seeking to elevate its recognition and appreciation globally.
Video: 'MAYA' Collection Trailer. VIDEOGRAPHY BY RUSLAN DIAZ
Image: Research and Concept- An exploration of motion and motion imagery
Image: Design Development and Prototyping
Image: An exploration of motion mechanisms + design
Image: Surface design and materiality development in tandem with motion mechanisms.
Image: Look 1
Image: Look 2
Image: Look 3
Image: Look 5

Team Credits

Designer: RICHA MODI

Photographer: SHARMEEN CHAUDHARY

Videographer: RUSLAN DIAZ

Models: AVIVA DALMIA, ANNA KATHERINE FLUDE, CAROLYN COVER, GRACE KRAUSS, & OLIVIA FAIRLESS

Make-up: JONATHAN LOGAN

Hair: TAKAYUKI UMEDA

Bio

Richa Modi is a designer whose creative journey navigates through a dynamic interplay of cultures cultivated while growing up in Calcutta, India, and during her design education at Parsons School of Design, New York, and Central Saint Martins, London. Inspired by the rich tapestry of these experiences, her design ethos is a blend of these cultural clashes.

Her current work delves into the intersection of motion and spectatorship in fashion, a theme she is eager to further explore and embed in her designs. She strives to prompt conversation and dialogue through her exploration of the interaction between the movements of the body and clothes. Beyond design, she is driven by a passion for preserving and modernizing traditional Indian craftsmanship with technology, viewing it as crucial for making age-old practices relevant and sustainable for contemporary times.

richamodi.comr.modi2001@gmail.com
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